CAR
Lancia Pu+Ra Zero: the futuristic concept to define a new era
Foto Stellantis
It's not a real car
The Lancia Pu+Ra Zero concept cannot be defined as a car. But a sculpture that contains some stylistic details that will be used on future cars of the Lancia brand.
Foto Stellantis
The front
The front of the Lancia Pu+Ra Zero features a reinterpretation of Lancia's historic grille, the glass, now projected into the future through three rays of light, to make it iconic and memorable.
Foto Stellantis
The rear
On the rear stand out the round headlights that refer to those of the Lancia Stratos and that will be used on the new Ypsilon with the new Lancia writing positioned between the lights. Finally, in side view, the new logo stands out.
Foto Stellantis
Design
Lancia Pu+Ra Zero is a mycalized blue color with subtle shades that play with light in the name of elegance, fluidity and Italian lightness.
Foto Stellantis
Electric future
The renaissance of the Lancia brand will therefore pass through its 10-year strategic plan, which provides for an efficient range of three new models, one every 2 years starting from 2024, to cover 50% of the market.
